Roadmap for Digital Marketer | Become a Digital Marketer

Businesses spend two thirds of their advertising budget on digital channels,

 

hence digital marketers are getting in demand.

 

1 - Why become a digital marketer?

2 - Who is a digital marketer?

3 - Digital marketing skills

4 - How to become a digital marketer

 

 

1 - Why Become A Digital Marketer?

 

First and foremost you may consider the fact that you can practice digital marketing as a freelancer and make it your own business,

 

and from the perspective of job opportunities in india for digital marketers we have more than a thousand vacant jobs and in the us even higher than 13 000 vacant jobs.

 

If we consider the tech hubs in these countries bangalore alone has 360 plus jobs and california has more than 2 000 vacant jobs.

 

Data is based on an analysis conducted using indeed, glassdoor,

 

one factor that might interest you to become a digital marketer is the pay,

 

In india a fresher is paid about five lakh forty six thousand rupees per year and in the us the pay is about sixty one thousand dollars annually.

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This again is based on an analysis using glassdoor

 

so you know this is the average for freshers with increase in experience the salary shall increase too,

 

with the right skills you may get the opportunity to work in top-notch companies such as,

 

Google

 

Accenture

 

Tcs Cognizant etc

 

So wait no longer to get started in this lucrative career.

 

 

2 - Who is a digital marketer?

 

Who exactly is a digital marketer digital marketer is a marketer who performs a form of marketing,

 

done on digital devices such as

 

Mobile phones

 

Computers and

 

tablets using platforms such as search engines

 

Websites

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Emails

 

Social media and

 

mobile application to help reach a greater audience with lesser expenses.

 

 

broadly talking about digital marketing the marketer may work in different kinds of domains.

 

the six main branches among them are content marketing,

 

where the quality of your content is most crucial,

 

seo or search engine optimization ppc or pay-per-click affiliate marketing where another platform is paid to promote your work,

 

social media marketing using

 

Facebook

 

Twitter

 

Instagram etc and

 

Email marketing now,  

 

let's understand the roles and responsibilities of a digital marketer.

 

it includes to analyze digital data to draw key recommendations around website optimization,

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conduct social media audits to ensure best practices are being used and maintain digital dashboard of several different accounts,

 

coordinate with sales team to create marketing campaigns prepare emails to send out to customers monitor key online marketing matrix to track success.

 

Create, maintain online listings across E-Com: platforms,

 

they also need to ensure that the brand message is consistent now.

 

3 - Digital Marketing Skills

 

A digital marketer for that let's look into a job description to get the real skills or look for,

 

in this jd posted by reliance the digital marketer is required to develop digital campaigns,

 

analyze data and metrics analyze marketing campaigns,

 

optimize media strategy build dashboards to monitor content sales revenue etc,

 

track digital marketing initiatives analytics and reporting using google or facebook analytics and,

 

repeatedly mentioned communication skills.

 

But why stick to just one job let's look into a few more,

 

this job description was posted by accenture there again,

 

we can see the requirements of knowledge in seo,

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Campaigning through email and social media,

 

Creating ppc strategy along with keyword research and

 

Optimization social media tools and

 

campaigns email marketing digital campaigns

 

Digital analytics management and communication skills.

 

 

Similarly in the job description for digital marketing specialist as posted by slice.

 

we can see strategies preparing

 

Newsletters,

 

Emails,

 

Content marketing,

 

Social media marketing and,

 

Promotion digital marketing concepts,

 

Experience with b2b social media,

 

Email marketing and once again excellent communication,

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to sum it up through all the mini job descriptions we see that the skills required by digital marketer includes

 

Keyword planning and optimization,

 

Search engine marketing on google console email marketing,

 

Social media marketing on facebook instagram twitter etc,

 

Analytical tools such as google analytics,

 

Digital marketing campaigning content marketing and of course some communication skills with.

 

 

4 - How to Become a Digital Marketer

 

Become a digital marketer just like any other career path to become a digital marketer.

 

need to follow a road map.

 

Bachelor Degree though it's not necessary but it is preferred to have graduated in commerce with marketing as a subject.

 

Earn Desired Skills as we just talked about the skills required go and learn them now

 

 

Gain Hands-on Experience in digital marketing,

 

 

Gat certificate  in digital marketing it is important for you to practice as you learn.