Six great examples of purposeful businesses,
Having a meaningful purpose ensures
that your company is about more than just serving our profits to stakeholders,
it means people can generally
connect with your organization,
because they believe in what you are
striving for in the world.
Lets look at the transformative
forces and being a business with a purpose as one of those trends,
research shows clear benefits of
having a purpose-driven organization,
Deloitte reported that companies
that lead with a purpose show higher market share gains achieve higher customer
employee satisfaction,
grow three times faster than their
competitors the strength of purpose study.
which surveyed 8 000 companies in
eight markets asked people to rate 75 different brands based on the strength of
their purpose,
the result of the study showed that
when brands had a strong purpose consumers were four times more likely to trust
the brand,
4 times more likely to buy from the
brand,
four and a half times more likely to
recommend the brand to others,
on top of that 83 percent of people
said that companies shouldn't should should only earn a profit if they also
have a positive impact in the world,
so purpose is particularly important
to younger consumers too especially gen zed and millennials.
so let's look at some of the great
examples that we found of purposeful businesses.
1 – The body shop
Which has the goal to help 40 000
economically vulnerable people around the world to access work,
as part of the company's fight for a
fairer and more beautiful world,
they also want to ensure that 100 of
their natural ingredients are sustainably sourced and traceable,
as well as build 75 million square
meters of wildlife corridors to help endanger endangered species to thrive.
2 –
Cheeky Panda
Company which is a toilet paper manufacturer,
that was created to provide provide
an alternative to the standard tree-based toilet paper we normally use.
cheeky pandas products is made from sustainable
bamboo,
which grows incredibly fast and
without any need for fertilizers,
the paper also doesn't contain any
bleach or chlorine.
3 –
Dove Self-Esteem Project
Which helps teachers parents and
mentors deliver self-esteem education to 20 million younger people,
Dove's real beauty ad campaign that
featured models of different body shapes and sizes have struck an important
chord with women and girls all over the world.
4 –
Timberland
Timberland is another example it works hard to connect
employees,
everyday work to a shared purpose to
inspire and equip the world to step outside,
work together and make it better,
they have partnered with planet water
foundation for example to install clean water towers in worker communities that
lacked access to clean drinking water.
5 –
Savers
A thrift store chain with locations
in the u.s canada and Australia.
the organization purchases its products
from non-profit organizations.
who have received the items as
donations.
then sells them at affordable rates at
their brick and mortar stores.
Savers recycles any items that don't
sell,
also partners with a number of non-profits
to create jobs assist people with disabilities and support at risk children.
6 –
Auden
This company takes on one of the
most toxic financial services payday loans,
Auden is a socially responsible financial service company offering more affordable personal loans and financial services to people who have been underserved excluded or overcharged by mainstream financial services providers.
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